The city of Zurich, a global center for banking and finance, lies at the north end of Lake Zurich in northern Switzerland. The picturesque lanes of the central Altstadt (Old Town), on either side of the Limmat River, reflect its pre-medieval history. Waterfront promenades like the Limmatquai follow the river toward the 17th-century Rathaus (town hall).With its location right in the heart of Switzerland, Zurich is a modern, cosmopolitan hub that is regularly ranked as one of the world's top cities for quality of life. It's also considered Switzerland's trend-setting city thanks to its highly innovative arts and creative scene.

Not one but two top universities shape the academic landscape in the largest city in Zurich: the ETH Zurich and the University of Zurich. According to international rankings, both belong to the elite among the European research and education institutions. In addition, a number of famous Nobel laureates, such as Erwin Schrödinger, Wilhelm Conrad Röntgen, and Albert Einstein were students or professors here. Thanks to its central location in Europe, its excellent infrastructure, and the flourishing network between business, research, and specialist associations, Zurich is an ideal location for meetings and conventions. The industry experts at the Zürich Tourism Convention Bureau have profound knowledge of and a strong network in all the main economic clusters and help convention organizers to plan and implement their specialist congresses and meetings.

Zurich Attractions:

• Old Town
• Uetliberg
• Lake Zürich and Bürkliplatz
• Kunsthaus Zürich (Museum of Fine Arts)
• Fraumünster
• Limmatquai and the Rathaus (Town Hall)
• Schweizerisches Landesmuseum (Swiss National Museum)
• Grossmünster (Great Minster)
• Rietberg Museum
• St. Peter's Church
• Confiserie Sprüngli: A Confectioner's Café